Our client is a global leader in providing analytical and information services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. They employ more than 12,500 people in over 30 countries, supporting clients in more than 60 countries. Annual sales are in excess of $3.1 billion (£1.7bn, €2.5bn).
The client works directly with several retail product manufacturers to provide consumer behavior data from the product registration warranty cards filled in by the consumers.
The objective was to help clients to acquire new customers and develop relationships with existing ones. Marketing Solutions maintains large and comprehensive databases containing geographic, demographic and lifestyle information on consumers. The client wanted to append hundreds of characteristics (such as length and type of residence, number of people in the household, estimated income and consumer interests such as leisure, sports and shopping preferences) to the data held in these databases. In doing so, they would be able to provide clients with the information and tools to help them match relevant offers or products to the right customers, using the most appropriate communications channels.
ACN along with its US Marketing Partner, DMX-Direct Inc., approached the project by splitting it into two steps, each designed with the client's exact specifications in mind. Phase One, the data entry of PRC's directly from the cards, consisted of several steps starting with the shipment of boxes containing PRC's to ACN's fully secure location in India. The next step was to index the cards by COID and to double key from the cards. The specialized data entry staff of ACN Infotech used a double entry keying process with verification to capture the required fields. All of the necessary fields, such as name, address, demographics and other related info were double keyed and verified to insure optimum accuracy.
THE SECOND STEP
Phase two consisted of DMX receiving the data from ACN and running their trade mark quality tools like Extreme QC, and Address Standardization with an objective to provide the ultimate in quality data.
After the PRC's were indexed and imported into the The Client Systems, it helped clients to acquire new customers and develop relationships with existing ones.